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StoryWorks: A Handbook for Leaders, Writers and Speakers, by Jane Bailey Bain
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Inspirational leaders know the power of story. Top coaches use words as a tool for personal transformation. Great speakers and writers realize the importance of narrative. Do you have a new idea? A good proposal? A great product? The best way to sell it is by telling a story. This book shows you how to do that effectively. /StoryWorks/ is a practical handbook on how to tell stories. It ranges from classic tools like the ‘Rule of Threes’ to the new mnemonic ‘Five Finger Technique’. There are stories and creative exercises to expand your narrative repertoire. If you’re a leader who wants to communicate well, a professional keen to improve your speaking skills, a manager with a team to motivate or a writer looking for more ideas – you’ll find resources here to inspire, to inform and to entertain. Whether you have one minute to impress at an interview or the keynote speech at a conference, this book will help you tell better stories.
- Sales Rank: #3397486 in Books
- Published on: 2015-05-29
- Original language: English
- Number of items: 1
- Dimensions: 8.49" h x .49" w x 5.56" l, .0 pounds
- Binding: Paperback
- 207 pages
About the Author
Jane Bailey Bain is an author, speaker and executive coach. She studied Psychology at Oxford University and Anthropology at the London School of Economics. Jane trained as a business consultant with IBM and worked for several years on development projects in Africa and Asia. During this time she became interested in stories and how we use them in everyday life. Jane currently runs courses on Speaking, Writing, Story Structure and Presentation Skills in West London.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Getting on in business by telling stories
By Mike Bury
Storyworks provides a practical guide to how a business leader can engage with customers, investors and employees. It cleverly shows how stories can get bring an emotional commitment whilst getting the same commitment from the reader by reminding them of the safe and happy world of the stories they were told as children. Before you know it, story telling seems both fun and easy.
I had heard some of the stories before but there were many interesting ones that were new to me as well. By organising the stories around themes the author allows you to see the stories as means of getting messages across effectively rather than just good reads.
The book has a very useful section which takes typical business challenges like competing and links them back to a story. You could just use the story provided or, even better, use the tips in the book to adapt the story around something that will resonate with your particular audience.
If your job requires you to persuade sceptical or simply bored people then I would recommend Storyworks to you. It builds upon the skill of telling stories that we are all familiar with and shows how something which we take for granted can be very powerful.
Mike Bury, Company Chairman
4 of 4 people found the following review helpful.
THE POWER OF STORY TELLING
By Jeff W. Grout
A good speech is a powerful implement. A great speech can turn the course of history. But if there is one thing that strikes fear into the hearts of many people, it is the thought of public speaking. Even the most experienced presenter can get it wrong. Yet in this media-dominated world, it is something that no-one with any ambition can easily avoid. It’s as simple as this: Good communicators have better careers.
People remember stories, not facts. ‘StoryWorks’ demonstrates the sheer power of storytelling. The power to influence and persuade. The power to sell or change a point of view. ‘StoryWorks’ is an invaluable handbook which will help you master a few simple techniques and become an impactful speaker whether you are addressing two or three people or two or three hundred.
Jeff Grout
4 of 4 people found the following review helpful.
other people’s perception of who you are and what you’re good at is shaped by your ability to tell your ...
By Tony R Heard
Storytelling is an essential part of selling yourself. Whether you’re applying for a new job, pitching for internal promotion or networking with colleagues, other people’s perception of who you are and what you’re good at is shaped by your ability to tell your story. However, many people struggle to tell their story effectively. Interview questions such as, ‘Tell me about yourself?’ are commonly used and often the most challenging to answer. ‘StoryWorks’ is one of the most useful handbooks I have seen for anyone looking to improve workplace performance and career prospects. An awful lot of career success is built around perception rather than fact: storytelling is the new marketing!
Tony Heard, CEO, Abintegro Career Management
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