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• Sales Rank: #11092520 in Books
• Published on: 1949
• Binding: Hardcover

Most helpful customer reviews

0 of 0 people found the following review helpful.
A classic, a must read!
By Carlos T. Mock
The City and the Pillar by Gore Vidal

The book opens in the present - sometime in the late 1940's in a bar where men looked for men - and the protagonist, Jim Willard, has a flashback of his life.

Jim Willard, a junior in high school in the late 1930's in a small town in Virginia, is the oldest of three children in a marriage that could best be described as cold. He's a very good tennis player but is not popular with the girls - not because he's ugly - he's a beautiful blond and muscular man - but rather because he's secretly in love with Bob Ford. Just as Bob is going to graduate from high school, Jim and Bob go camping to a secluded cabin in the woods and they have sex. Jim is infatuated with Bob for life.

Bob decides he wants to sail: he joins the Merchant Marine and even though he writes to Jim for a short while, Bob practically disappears from Jim's life. Trying to find Bob, Jim goes to New York City with $75 in his pocket. Out of money and unable to find Bob, Jim becomes a cabin boy on a cruise ship. Jim sails all over the world until he's exposed by a fellow cabin boy, Collins, who calls him queer after Jim is unable to have sex with a woman.

After this episode, Jim settles in L. A. where he becomes a tennis instructor at the Garden Hotel in Beverly Hills. He is introduced to the famous actor Ronald Shaw by Leaper, one of the bellhops at the hotel, and starts an affair with Mr. Shaw.

Jim can't bring himself to love Mr. Shaw - he's still in love with Bob. Their affair is ended when Jim meets the writer Paul Sullivan who is in his late twenties. Jim is drawn to Paul because he seems so different from the other, more stereotypical homosexuals he meets at Hollywood parties. Bob had married once - although he never consummated the marriage.

Again, Jim can't love Paul because he's still in love with Bob. Jim considers Paul adequate for the time being. Paul however, needing some pain in his relationships for artistic inspiration, introduces Jim to Maria Verlaine, who seems to specialize in seducing homosexuals, hoping his relationship will end in a suitably tragic way. Together, the three go to Yucat�n, where Maria has to settle an inheritance. Jim actually falls in love with Maria, but he is unable to perform sexually. They remain good friends: lovers in every way but the physical part.

This affair is broken up by WWII. Both Paul and Jim enlist. Jim gets transferred to a Colorado Air Force base, where he must deal with his sexuality. Bob ends up as a war correspondent. Due to the cold Colorado weather, Jim contracts a severe case of Strep throat which almost kills him. This leads to rheumatoid arthritis and a honorable discharge with disability benefits.

Jim goes back to New York, where he meets Maria and Ronald again. Ronald has been forced to marry a lesbian, Calla Petra, by studio executives to uphold his public image and tries unsuccessfully to become a stage actor. He also introduces Jim to his local friends like the effeminate millionaire, Nicholas J. Rolloson (Rolly) . Rolly has frequent parties where he celebrates his two passions: modern art and the military.

Jim begins frequenting gay bars to find sexual relief. Later, he meets Paul at a party and the two start an open relationship, not because of passion, but out of loneliness.

In the meantime, Jim's father dies and Bob marries his childhood sweetheart, Sally Mergendall. When Jim finally goes home for Christmas, Jim meets with Bob. Jim is very excited and determined to win Bob back. Jim realizes that Sally wants Bob to settle down and leave the Merchant Marine, but Bob doesn't want to settle down. Jim arranges an appointment with Bob on his next stop in New York, hoping their affair can resume.

The resolution of their relationship comes in New York, where they end up on the bed in Bob's hotel room after an all night out drinking. When Jim finally thinks he has attained what he wants, he moves closer. Grabbing Bob's "sex", he panics. Bob is outraged to be thought of as gay, and punches Jim in the face. The two struggle and Jim wins because he is stronger. Jim is infuriated enough to murder Bob but settles on raping Bob and then leaves the room. He then resumes a loveless life...

0 of 0 people found the following review helpful.
a coping mechanism to occupy space and time on this romantic quest of idealized love. Will Jim find it
By Amazon Customer
Considering Gore Vidal wrote the novel in 1948 and it chronicles this nomadic journey of a young gay man, Jim Willard, is, in itself, quite remarkable. The book became an International bestseller, catapulted Vidal into the literary mainstream and gave him carte blanche into the pithy arena of politics and swanky social observation. A romantic crush on a high-school sweetheart, a stolen, sexual encounter in a hidden oasis sets the novel off and Jim Willard searches the world to regain that precious remembered moment. Time, faces, men and women all seem insignificant, a coping mechanism to occupy space and time on this romantic quest of idealized love. Will Jim find it? Will Jim’s journey ultimately end happily ever after? Can he rekindle the fantasy that has kept him hostage? No, but what Vidal does reveal in quiet gusto is our innate ability of a species to use. The characters Jim wades through to get to his means become a sad, blank, cardboard cast. Love becomes usury – a painful itch to scratch – in the meantime. The faces and bodies and personalities are either stereotypically charming, offensive, movie-star good-looking, or just plain putrid…and beauty, at any level, will always win out. With a price. There are no free lunches in The City and the Pillar. On a grander scope: the deprivation of a connected spiritual inner journey versus the immediate and compulsive urges of the flesh. It is obvious which side wins out.

2 of 2 people found the following review helpful.
Both historically, and at face value,
By Julie Vognar
I found this to be a fine book. The prose is spare, lean, direct--much like Jim, its protagonist. It does not have the eloquence or depth of Vidal's later work, but it doesn't TRY to--it stays within itself. The official amazon.com reviwer has said not to read it for the sex, and this is of course true. The only sex scene actually described is described metaphorically, but so beautifully as to inspire Thomas Mann to call it (in the word of one translator) "glorious." Vidal himself uses a more modest word in translating Mann's diary entry, though he's very proud that Mann credited this book with inspiring him to take up "Felix Krull" again.

The book is NOTHING like "Brokeback Miountain," either the movie or the short story. Although Jim resists for a time thinking of himself as gay, and spends the years between 17 and 22 on a quest for the lost love with whom he spent most of a weekend having sex near an abandoned slave cabin close to their homes in a small Virginia town, this quest is interrupted by fairly long-term relatioships with other men, whom he meets after 'going to sea," following in the foosteps of that lost love. The Hollywood actor and the sweet but not very successful writer, in Hollywood, New Orleans and further south--and then again in New York City, where he meets both again, provide an interesting and very realistic sounding mileau for a young gay man on the loose in 1946 and shortly thereafter. He never has sex with a woman, and quits trying after one attempt with a woman he's very fond of.

The end of his quest--and I read the revised, less "black" version--made me scream "Oh no!" But after thinking about it a while, I shouldn't have been surprised.

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[V976.Ebook] Get Free Ebook Statistics, 4th Edition, by David Freedman, Robert Pisani, Roger Purves

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Renowned for its clear prose and no-nonsense emphasis on core concepts, Statistics covers fundamentals using real examples to illustrate the techniques.

The Fourth Edition has been carefully revised and updated to reflect current data.

• Sales Rank: #59240 in Books
• Published on: 2011-01
• Original language: English
• Number of items: 2
• Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
• Binding: Paperback
• 712 pages

About the Author
David Freedman received his B.Sc. from McGill and his Ph.D. from Princeton. He has worked as a consultant for the City of San Francisco, the County of Los Angeles, the U.S. Department of Energy, and the U.S. Department of Justice. He has written several previous books and numerous technical papers. He is a member of the American Academy of Arts and Sciences and teaches at the University of California, Berkeley.

Robert Pisani received his B.A. and Ph.D. at the University of California, Berkeley. His research interests include probability models of market-price behavior and the statistical valuation of financial instruments.

Roger Purves received his B.A. at the University of British Columbia and his Ph.D. at the University of California, Berkeley, where he currently teaches. His research interests are in the mathematical foundations of probability theory.

Most helpful customer reviews

50 of 51 people found the following review helpful.
A CLASSIC.....BUT...
By Mike P.
I used the first edition of this book in a class I took at Berkeley back in 1989. I again turned to it for a self-study refresher recently and found it's intuitive style quite refreshing and even kinda fun. This book teaches the concepts without all the noise and distraction of more recent books that try to throw in every new technique and software application they can think of. This book is a classic in the field, on a level with Sylvanus Thompson's Calculus Made Easy. No, it won't be the last stats book you ever buy but it will get you up to speed fast and allow you to work much faster through more advanced texts and with a deeper understanding for the theory.

I do have one complaint. I like math and at a few points I wanted to tell the authors to quit teasing me and just give me the equation already. For example, they take several sections of text to introduce correlation and linear regression before finally introducing the actual linear equation. Maybe it's better to introduce it that way, I'm not a teacher. Others have mentioned the lack of standard nomenclature in this book but I can't see how that would be more than a minor inconvenience moving to a more advanced text. Another reviewer mentioned Statistics Unplugged by Sally Caldwell. I also have that book and though it has more standard nomenclature, I found it to be "wordy" and not as intuitive as the book in this review.

19 of 19 people found the following review helpful.
Superlative, Witty, Literate Introductory Statistics Text
By Mark Lee
I'm not a "math person," and was compelled to take an Introductory Statistics course as the final math class toward my BA. I approached the course with preconceptions after hearing horror stories from other humanities folks about failure, shipwreck, plagues of locusts, and thoughts of suicide.

This is one of the top half-dozen texts of my entire college career.

Not only do the authors make statistics accessible and even fun, they do so in a consistently smart style that simultaneously simplifies statistical concepts while not pandering in the quality of language overall, or occasions for clever asides. While many professors will end up using modern calculators for the problems, the text bases its lessons on the use of tables (normal, t, and chi-square). I found myself following both the professor and, electively, the text for a more full understanding of "old school" methods. Each chapter has enough embedded problems (with answers at the end of the text) that the reviews and other materials provided by my professor were often redundant. I wish I had access to the answers for each chapter review questions, but that can hardly be a criticism in my "student" copy of the text.

I'll be revisiting this book long after I've ceased being a student. It has helped me have more informed attitudes about statistical products in general, which I suppose was a point of the course and the text.

14 of 14 people found the following review helpful.
Great text for Statistics beginners
By Jonathan C. Anthony
This text was used in an Introductory Statistics course I took at Western Michigan University. I found it to be a delightful book that was designed for students with no or little background in statistics. It attempts to take everyday events and show how statistics can be used to make inferences from them. The book does have worked out problems in the back and answers for selected problems in the text.

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• Sales Rank: #11557122 in Books
• Binding: Comic
• 35 pages

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0 of 0 people found the following review helpful.
Beautiful
By Amazon Customer
So engaging! Heart wrenching and emotional. This book in healing and warped and amazing.

4 of 5 people found the following review helpful.
Continued excellence.
By Robert Beveridge
Alan Moore, Lost Girls: Neverlands (Top Shelf, 2007)

Alan Moore and Melinda Gebbie continue on their unabashedly explicit romp through the pre-war lives of Alice, Wendy, and Dorothy in Neverlands, the second book in the Lost Girls trilogy. The plot of the three books, which are really only one story arc, remains the same: the three share the real stories behind the fantasy conventions we all heard as kids. But really, you're not reading it for the plot any more than you read [...] for the articles.

What may surprise you is that what will draw your attention is not all-sex-all-the-time. Gebbie's artwork is brilliantly tuned to the various stories. Even some of the d�cor changes in subtle ways depending on which one of the three is relating a tale (or if something else entirely is going on). I'll warn you, as I did last time, if you have any strong taboos, Lost Girls will, in fact, break them. If you're more civilized than that, however, this is very, very good stuff. ****

17 of 20 people found the following review helpful.
even better than the first
By john knight
The second issue of Lost Girls is better than the first, mainly because it is longer! Moore and Gebbie really flush out the characters and bring them to life. Lost Girls is erotica that is intended to be appreciated equally by both men and women, and I think it is succesful in achieving this goal. Reading ths comic, and looking at Gebbie's art will turn a lot of people on, but it definitely isn't degrading to women or men. Also, there is more to this book then just sex - if you are simply looking for cheap thrills, go watch a porno movie, but if you are in the mood for quality erotica, this is the book for you. Lost Girls is definitely a highpoint for the careers of Moore and Gebbie, and show that the comic book is an excellent format to create works of art. I just wish Lost Girls could come out with a little more regularity; I've been waiting for the next issue for over four years!

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The automotive industry is waking up to the fact that hybrid electric vehicles could provide an answer to the ever-increasing need for lower-polluting and more fuel-efficient forms of personal transport. This is the first book to give comprehensive coverage of all aspects of the hybrid vehicle design, from its power plant and energy storage systems, to supporting chassis subsystems necessary for realizing hybrid modes of operation. Key topics covered include hybrid propulsion system architectures, propulsion system sizing, electric traction system sizing and design, loss mechanisms, system simulation and vehicle certification.

Offering in-depth coverage of hybrid propulsion topics, energy storage systems and modelling, and supporting electrical systems, this book will be an invaluable resource for practicing engineers and managers involved in all aspects of hybrid vehicle development, modelling, simulation and testing. It will also be of interest to postgraduate students in the field.

Also available:

Local Energy: Distributed generation of heat and power - ISBN 9780863417399
The Electric Car: development and future of battery, hybrid and fuel-cell cars - ISBN 9780852960134

The Institution of Engineering and Technology is one of the world's leading professional societies for the engineering and technology community. The IET publishes more than 100 new titles every year; a rich mix of books, journals and magazines with a back catalogue of more than 350 books in 18 different subject areas including:

-Power & Energy
-Renewable Energy
-Radar, Sonar & Navigation
-Electromagnetics
-Electrical Measurement
-History of Technology
-Technology Management

• Sales Rank: #4930838 in Books
• Published on: 2003-12-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 6.25" w x 1.00" l,
• Binding: Hardcover
• 456 pages

About the Author
Dr. John M. Miller is founder of J-N-J Design Services P.L.C., where he serves as principal engineer. Dr. Miller worked for 20 years on electric and hybrid vehicle programs and vehicle electrical system simulation at the Ford Motor Company research laboratories. He was technical project leader of Ford�’s 42V Integrated Starter Generator (ISG) product development program, and represented Ford on several high visibility initiatives, including the US Department of Energy�’s partnership for a new generation of vehicle (PNGV) initiative and the Virginia Institute of Technology and State University lead NSF Center for Power Electronic Systems (CPES). He remains active on the MIT-Industry Consortium on Advanced Automotive Electrical and Electronic Components, and is an adjunct professor at Michigan State University, where he has taught a graduate-level course in electrical machines and drives, and at Texas A&M University, where he has lectured on hybrid propulsion systems. Dr. Miller holds 43 US patents and has authored 106 publications on automotive electrical and electronic systems. He is a Fellow of the IEEE.

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• Sales Rank: #4111475 in Books
• Published on: 1991
• Format: Import
• Original language: English
• Dimensions: 9.84" h x 1.34" w x 6.69" l,
• Binding: Hardcover
• 144 pages

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[C289.Ebook] Download Ebook Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management), by Scott M. Davis

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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

• Sales Rank: #717504 in eBooks
• Published on: 2007-12-10
• Released on: 2007-12-10
• Format: Kindle eBook

Review
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."--Amy Kelm, worldwide consumer brand manager, Hewlett-Packard

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly-managed brand programs and provides the best methodology I have seen for improving your brand asset management."--Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

"Scott Davis' program provides the means to strategically manage your company's brand, its essence, for optimal results. Don't let your competitors see this book."--Peter A. Michel, president and CEO, Brink's Home Security

"Davis is a modern-day brand visionary. He proves the power of managinga brand as an asset. And teaches you how."--Barry Krause, president, Publicis & Hal Riney

"Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success."--Don Fletcher, president, North America, Hallmark Cards, Inc.

"Scott provides not only a host of practical tips to create and manage brands but also provides guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit from this book."--David Aaker, E. T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California at Berkeley

"Davis' approach to managing brands like assets should help scores of companies finally understand how to maximize the economic and strategic power their brands have?.a must-read for every executive who is serious about leveraging a company's brands to fuel future profitable growth."--Mike Albrecht, vice president and general manager, IBM North America

"There are very few marketing texts as focused as this one, and most readers will learn something useful from it." (Admap, March 2001)

Review
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales."
— Ft. Worth Morning Star-Telegram

"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."
— Amy Kelm, worldwide consumer brand manager, Hewlett-Packard

"Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success."
— Don Fletcher, president, North America, Hallmark Cards, Inc.

"Davis is a modern-day brand visionary. He proves the power of managing a brand as an asset. And teaches you how."
— Barry Krause, president, Publicis & Hal Riney, Chicago

"Scott provides not only a host of practical tips to create and manage brands but also guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit form the this book."
— David Aaker, E. T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California at Berkeley

From the Inside Flap
Is Tide better than Surf? Starbucks better than Caribou Coffee? Maybe not. But a company's brand has the power to differentiate its products and services from those of its competitors--even when those products and services are exactly the same. And when seventy percent of customers are willing to pay a premium for their brand of choice, a strong brand is a company's most valuable asset. Coca-Cola's brand has been valued at $47 billion. When Rolls-Royce was sold, its brand went for $66 million. Over $40 million was paid for the PanAm brand. Brand Asset Management shows a company's leaders how to estimate the value of their own brand, manage it as a business asset, and use that asset to drive their business strategy. In order to unleash the power of their brand, managers have to stop thinking of it as just another marketing tactic. They need to see it as a vehicle for their company's growth, the key to their customers' loyalty, and a basis for their internal operations. Expert brand manager Scott Davis lays out a proven process that everyone from the CEO to the marketing manager can follow to position their company's brand in the most advantageous way possible and use it to drive development, pricing, marketing, communication, and sales.Davis' strategies are based on twelve years of consulting experience with hundreds of organizations, from Fortune 10 companies to $10-million startups. He walks readers through the eleven steps necessary to begin managing their brand as the valuable asset it is, providing extensive case studies that will help them jump-start the process.

Most helpful customer reviews

4 of 7 people found the following review helpful.
A new concept? You're kidding me!
By Antonio Vicente La Camera
I find it surprising the way that some business authors claim that they are creating a brand new concept on how to manage something - in this case the brand, using the "Brand Asset Management" concept - when in fact they are only repackaging old and traditional concepts - in this case, marketing and brand concepts - and giving them fancy names (BrandPicture, BrandContract, etc). Don't be surprised if you feel as if you're reading your old marketing or brand management textbook in a new paperback format. It is as if Kotler had rejuvenated himself and lost some weight.
There is absolutely nothing new on what the author proposes. From defining the "Brand Vision" to implementing it through communications, pricing, and channel strategy, the only positive someone can take out of this book is that it summarizes everything in 250 pages.

0 of 0 people found the following review helpful.
Great book. A must have!!!
By Enjoying Life
It is fukll of exmaples, processe and how to. It is a book I hold close. Refer to it oftem. Definite must have!!!!

8 of 8 people found the following review helpful.
The best in its category
By A Customer
I am a professional business book editor--not affiliated with the publisher. I had the opportunity to see an advance set of pages of this book. To sum up: I wish I had published it myself. Some books are good on theory or strategy but weak on implementation. Others are good on tactics but weak on overall conceptualization. This book is unusual because it delivers on both. And insofar as relevance is concerned, how many things are more important than your brand? Chapter 2 by itself is worth the price of the book. It gives you the tools for developing the overall big picture of your brand. But don't stop there. Every chapter gives sound advice on how manage your brand as an asset and practical guidance for putting all of your grand schemes into profitable action. Buy htis book.

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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past. �
�
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
�
Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
�
These are the very same skills professionals need to get ahead today.
�
This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:
�
* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.
�
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

• Sales Rank: #39247 in eBooks
• Published on: 2012-02-14
• Released on: 2012-02-14
• Format: Kindle eBook

Amazon.com Review
Thomas Friedman Interviews Reid Hoffman and Ben Casnocha

Thomas L. Friedman is a New York Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.

Whatever you may be thinking when you apply for a job today, you can be sure your prospective employer is thinking this: Can this person add value every hour, every day--more than a worker in India, a robot, or a computer could? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world, more and more companies cannot and will not hire people who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he is on the board of Zynga, was an early investor in Facebook, and sits on the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's how you can build your career today." Here is our brief chat about their book.

Tom: You're a serial entrepreneur and venture capitalist. Why did you feel the need to offer this message?

Reid: As you write in That Used to Be Us, our country faces enormous challenges. The path to the American Dream has changed. We wanted to focus on what individual professionals can do to survive and thrive in a flat world. The premise of the book is that all of us are entrepreneurs of our own lives. We must act as CEO of our careers, take control of our professional future, and become globally competitive.

Tom: Really? Anyone can be an entrepreneur? Really? Even me?

Reid: Not only can anyone be an entrepreneur, but they must be. Even you, Tom! Not everyone should start companies, but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example, entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what's happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.

Tom: Who is the target audience for this book?

Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a book for people just starting out, and it's equally for people midflight in their career who need to reinvent, restart, or reimagine their career as if it were day one, as if they were in permanent beta. We think that's most people, and eventually everyone.

Tom: What does it mean to be in "permanent beta?"

Reid and Ben: Technology companies sometimes keep the "beta" label on software for a time after the official launch to stress that the product is not finished, so much as ready for the next batch of improvements. For entrepreneurs, finished is an F-word. Great companies are always evolving. Finished ought to be an F-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers. You will need to adapt and evolve forever--that's permanent beta.

Tom: Why the urgency of The Start-up of You?

Reid and Ben: A billboard that once ran along the 101 highway in Silicon Valley summed it up pithily: "A million people can do your job. What makes you so special?" We wanted to give people tools to take control of their lives, without having to wait around for the government or a company to rescue them.

Tom: Is China going to eat America's lunch?

Reid and Ben: National competitiveness is really a reflection of the individual competitiveness of its citizens. The question for each American is, "Is a professional in China going to eat your lunch?" Some will be competitive, and some will not. And the distinction is not set in stone. Just look at Detroit. All of us need to have a plan for investing in ourselves every day.

Review

"Being an entrepreneur isn’t really about starting a business.��It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in � or want to be in � The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
�
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life.�The Start-Up of You�is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller,�The Happiness Project
�
�"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with�an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed."�
-Jack Dorsey, co-founder of Twitter, co-founder of Square
�
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author,�Brazen Careerist

“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc�Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
�
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur � not in a particular company � but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
�
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

�“Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
�-The Economist

“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen,�Marginal Revolution.

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." �His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world."�
-Jeff Weiner, CEO, LinkedIn � �
�
“LinkedIn co-founder�Reid Hoffman�has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
–�Fortune

Review

"Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in - or want to be in - The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City
"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook

"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. "The Start-Up of You" is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, "The Happiness Project"
" "
"The Startup of You" describes how to take the Silicon Valley a

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495 of 519 people found the following review helpful.
A book that needs to take more risks
By Trevor Burnham
No matter what you do, think of yourself as an entrepreneur. Be willing to take risks. Accept failure and learn from it. Keep trying, and you'll succeed.

If this all sounds familiar, then you'll be as disappointed as I was by The Start-Up of You, a generic career advice book churned out by two tech elites who could have done better. Rather than drawing directly on their experiences as founders and venture capitalists, Hoffman and Casnocha make a rote journey through modern Silicon Valley-themed business book territory. When they tell the stories of successes like Apple, Amazon, Netflix, PayPal, and Zappos, it feels like they're going through a checklist. There's far less original substance than in Casnocha's My Start-Up Life, which benefited enormously from his being a teenager who knew little beyond his own experiences. He could tell it like it is, rather than drawing on played-out archetypes. The older Casnocha has tailored his book to the broadest possible audience, with all the mediocrity that entails.

Simply put, I'm tired of hearing "They told him he was crazy..." stories. You know the type:

1. They [potential investors] told him [the entrepreneur] he was crazy.
2. He kept going. For years, he poured his heart and soul into his dream.
3. Today, [company he started] is valued at $x billion.

The problem with these stories is that there's only so much you can learn from them. The moral isn't "If they tell you that you're crazy, you're probably on to something"--to the contrary, if they tell you that you're crazy, you're probably crazy. "They" are often smart people like Hoffman and Casnocha. The moral is in the second part of the story: You're not going to succeed unless you put your time and effort where your mouth is. Hopefully, you already knew that.

Still, "The Start-Up of You" gets the essentials right: The US economy is no longer adapted to reward loyalty with job security. There are no more risk-free, high-reward options on the table. You can't just work your way up within a static hierarchy. You have to be constantly prepared for change. In short, every worker is now an independent contractor to some degree. You have to make sure that you're always supplying something that's in demand--just as startups do. That's a lesson worth learning. You just don't need this book to do it.

219 of 233 people found the following review helpful.
A book to ignite the entrepreneur within you!
By Jack Spain
"The Start-up of You" by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha is an excellent book to motivate and inspire you to take charge and accountability of your professional career. The authors intertwine interesting historical references and extensive personal experiences to provide a roadmap to transforming your career.

The book begins with a reality check and reminder that the former paradigms we may have had of the "American Dream" and "traditional career" assumptions have been gradually shattered over the past several decades. The old adage about "ready, aim, fire" has been supplanted with "aim, fire, aim, fire, aim, fire, ..." to survive and sustain our professional careers. The authors state their case that we should define our "assets", "aspirations and values", and the "market realities" of the world we live in to identify your specific competitive advantage as you formulate your professional career.

Reid and Ben also provide dozens of illustrations throughout the book on why so many entrepreneurial businesses launched in the Silicon Valley in California have been success. The professional networking that occurs in that region is likely unsurpassed in any business community throughout the world.

I would recommend "The Start-up of You" to anyone who is at a crossroads in their professional career or any professional who is looking to unleash their entrepreneurial spirit that has been squelched and smothered inside you for far too long.

Disclosure: I was an early adopter and continue to be a fan of the professional networking site, LinkedIn. I found this platform to be an essential professional networking tool in the various businesses I have run over the past decade.

108 of 118 people found the following review helpful.
"It's about keeping Detroit from happening to you."
By G70
Let me gush a bit: "The Start-Up of You" is the best business book I have read in a long time. The premise is relatively simple on the one hand, and given that Mr. Hoffman is the chair of LinkedIn, the thesis is easy enough to guess. While generations of workers had a life-long career in a single company with a progressive path upward inside the company (as in Detroit automakers), the reality is that most of us do not have that option today, and that path is no longer even viable (as in Detroit automakers).

What follows is a guide not for what to to chart a career path, but rather for how to about what you do. For those of us who assumed the "old" rules, this re-thinking of professional assumptions helps make sense of sensible growth and risk management in the world of "new" work rules.

Implicit in the suggested strategies is the self-serving idea that you need to be on LinkedIn. The case for that position is presented very, very well, however.

I usually find that business books can be nearly skimmed to capture the essence of their arguments, and I don't have any interest in returning to them again. This is the exception: I actually bookmarked multiple pages, penciled notes in the margins, and will deliberately re-read it again as I think through the ideas suggested. For me, that's the best endorsement I can give!

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[U670.Ebook] PDF Ebook Arab Politics: The Search for Legitimacy, by Michael C. Hudson

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"An impressive work of scholarship on the political culture and changing society of the entire Arab world. The author gives us a good picture of each country as he pursues his general themes of legitimacy, nationalism, Arabism, and the inevitable 'modernization.'" -Foreign Affairs

• Sales Rank: #2614499 in Books
• Published on: 1979-09-10
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.03" w x 6.00" l, 1.41 pounds
• Binding: Paperback
• 434 pages

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[X405.Ebook] Ebook Download Go, Dog Go (I Can Read It All , by Myself, Beginner Books), by P.D. Eastman

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Reading goes to the dogs in this timeless Beginner Book edited by Dr. Seuss. From big dogs and little dogs to red, green, and blue dogs, dogs going up and dogs going fast . . . who knew dogs were so busy? And laughter will ensue at the repeated question “Do you like my hat?” Like P. D. Eastman’s classic Are You My Mother? Go, Dog. Go! has been a go-to favorite for over fifty years, leaving audiences of all breeds wagging their tails with delight.

Originally created by Dr. Seuss, Beginner Books encourage children to read all by themselves, with simple words and illustrations that give clues to their meaning.

 "The canine cartoons make an elementary text funny and coherent and still one of the best around."--School Library Journal. 

• Sales Rank: #1009 in Books
• Brand: Random House
• Published on: 1961-03-12
• Released on: 1961-03-12
• Original language: English
• Number of items: 1
• Dimensions: 9.31" h x .45" w x 6.75" l, .55 pounds
• Binding: Hardcover
• 72 pages

Features

• Great product!

Amazon.com Review
Life lessons? Romance? Literary instruction? Go, Dog. Go! offers all this and more, wrapped up in one simply worded, warmly hued package. Using single-syllable words in rhythmic repetition, and introducing colors and prepositions, this Seuss-styled classic has been an early favorite of children since 1961. For those looking for deeper meaning in a beginning reader book, here you'll find nothing less than a microcosm of life. Green dogs, yellow dogs, big dogs, little dogs. Dogs who prefer cars, dogs who favor skis. All represent the diversity a child will find in the world. And the slow-to-bud romance between the cheerfully oblivious yellow dog and the mincing pink poodle explains more succinctly than most self-help books what goes on in many grown-up relationships. Nonetheless, Eastman takes the concept of "primary" to heart, with his simple silly phrases and solidly colored illustrations. Not only will this book inspire peals of laughter in kids, it will also help them make the magical connection between those mysterious black squiggles on the page, and the words they hear and speak. (Ages 4 to 8)

Review
"The canine cartoons make an elementary text funny and coherent and still one of the best around."--School Library Journal.  

From the Inside Flap
Illus. in full color. Many kinds of dogs in a variety of fun-filled activities.

Most helpful customer reviews

22 of 22 people found the following review helpful.
Great book in both editions
By Jim in Georgia
Some of these ratings seem to be based on confusion over the different versions of the book that are available. Here's a breakdown.

For the full-size with all original content, make sure you are ordering the "I Can Read It All By Myself, Beginner Books" edition. This is the version we just ordered and received for my toddler, and it is exactly what we expected/wanted.

The "(Big Bright & Early Board Book) Board book" edition is smaller, very much abridged, and all the pages are cardboard stock. This version is for younger babies.

Both versions are great - just for different purposes/ages. When my 2 year old was a baby up through just recently, we would read him the board book edition, or he would flip through it himself, and he loved it. It was perfect for his then-shorter attention span. We just recently ordered and received the full version, and it is perfect for him now. As a bonus of starting him on the board book version, while he loved it, he was SO excited to see the additional content when we first showed him the full edition.

29 of 30 people found the following review helpful.
This is a simplified version, NOT the original
By Sarah Spikes
This is not the version of the book that I read (over and over) as a kid. It is heavily simplified. The back even says "Classics made simpler and sturdier for younger readers". I get the desire to do this, but I was very disappointed not to receive the book I thought I was getting for my friend's daughter. (It doesn't even have a single instance of the repeated "Do you like my hat?" dialogue that made the original version of this book so distinctive in my memory.)

I mainly just wish that it had been possible to tell from the description of the product that this did not contain all of the original text and pictures, so that I would've known to buy a different version.

1 of 1 people found the following review helpful.
Color issues
By Sarah and Micah Battaglia
This is my little one's favorite book! So when her copy got left out in the rain we had to replace it. I have recieved 3 different copies of this book trying to get one that looks the way it should with no luck. The colors are off as you can see in the pictures. Normally this wouldn't be such a big deal but when you are reading to a toddler and tell them the stop light is red but really it's orange that can be pretty confusing. It appears that during the printing process something happened to the red pigment. All the red/orange colors are wrong. I compared the colors of the board book to the regular book so you can see what it should look like. I'm disappointed and a bit annoyed with the whole ordeal. We will be returning the book (for the 3rd time) and purchasing it from somewhere else.

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